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Beautiful packaging is not hard to find, now beautiful and ecofriendly packaging is another story. We are one with Nature and the wild is too beautiful to be littered with garbage...
Plastic is everywhere, it's cheap and durable. I always wondered why so many plastic packages - which are meant to be used only once and discarded- are made to last forever... It makes no sense and is destroying our planet.
As a store owner there are many challenges that come with finding the right packaging for your brand and stay away from plastic : Your identity, your values of course but also the cost and the availability (locally in my case) of what I desire for my brand.
It has been a trial and error of course to find the right kind of packaging for Anne Sidora but we are proud to say that we took different measures to avoid waste and to repurpose:
Those are a few initiatives we do to help. It's never enough. But we are getting there.
With Love,
Margaux