• The Coffee Mug Connoisseur

    The Coffee Mug Connoisseur

    I am a firm believer of the sentence “ there is no time like the present”, and I have always been overly conscious of how fleeting the “ now” is. Overly because sometimes I have to remind myself to just enjoy it, peacefully, instead of feeling - with a sense of urgency - its passing.

    This is why rituals are so important for me, they calm me down, chase the anxieties away and ground me to the beauty of existing within the void in between the ticking seconds.

     anne sidora coffee mug ritual

    Tea and coffee are my favorites rituals. I can make a delicious earl grey with a cloud of almond milk or English breakfast with a perfectly sliced lemon, but I can’t make a proper cup of coffee. 

    I compensate the lack of this basic survival skill by designing and collaborating with wonderful artists who create cups and mugs that can transform an normal beverage with a questionable taste in my case into an unforgettable ritual with an aftertaste of ambrosia.


    ceramic servin mug

    This is why in the store you will find an array of beautifully crafted ceramics in different shapes and forms, so that you can create your own cloud of happiness infused with notes of present elation.

    agave coffee mug


    On another note, here is a few of the places I thoroughly enjoy going for coffee in San Jose del Cabo, for those moments I need an escape, a change of scenery and a properly crafted coffee !

    And in Todos Santos : Taller 17 and Café las Tunas are my absolute favorites.

    Bises on a cloud of milk,


  • Simple Beauty

    dry flower process detail in gift

    In France, close to where my grandmother grew up and where I spent all my summers, resides a family of flower artisans. 

    Every year, for as long as I can remember, we would go visit them, marvel at the fields, learn about all they do with the flowers and buy a few things just to support their craft. 

    About 3 years ago, I went back. I always loved flowers which is a very basic and common thing to say but as a kid, one of my big frustrations was that fresh flowers always die. 

    That is exactly why I loved this place, nestled in the middle of rural France, so so much. Writing that their specialty is drying flowers would be an understatement of the work and skills required. The pictures speak for themselves. 

    They cut, prepare, organize and hang up the flowers to dry for months in a special old stone dark room without ever letting the sunlight in. No fancy equipment, no humidity control panel or anything, just years of experience, dedication and savoir-faire. 

    dry flower cave

    Pure bliss and perfection in my eyes. 

    For the store, 3 years ago, I bought an outrageous amount of flowers... Not only out of love and respect for them but also to support such an old and traditional practice. 

    I brought back all of this is two suitcases... And when I ran out, I was desperate to hear that shipping to Mexico would damage the flowers too much. 

    So they taught me how to dry flowers.

    They just told me what years of practice had perfected for them. Didn't ask for anything in return but to come say hi next time I was around. 




    You will see them scattered around the store and as a poetic detail to close every box and pouch we sell. Since then, I have been drying up our own flowers for the store in my home with some of the techniques I learnt and a lot of improvisation to make it work. I don't grow the flowers unfortunately but maybe someday. 

    Nature is truly wonderful. 




  • Plastic War

    Plastic War

    Beautiful packaging is not hard to find, now beautiful and ecofriendly packaging is another story. We are one with Nature and the wild is too beautiful to be littered with garbage...

    Plastic is everywhere, it's cheap and durable. I always wondered why so many plastic packages - which are meant to be used only once and discarded- are made to last forever... It makes no sense and is destroying our planet. 

    As a store owner there are many challenges that come with finding the right packaging for your brand and stay away from plastic : Your identity, your values of course but also the cost and the availability (locally in my case) of what I desire for my brand. 

    It has been a trial and error of course to find the right kind of packaging for Anne Sidora but we are proud to say that we took different measures to avoid waste and to repurpose: 

    • We only give away paper bags after asking our customers if they need one. All our bags are made in Mexico by a small family company in small batches. No plastic. 
    • All our boxes are also made in paper by the same company in Mexico City with ecofriendly flour based glue called "engruo". No made in China, ever. 

    • We carefully curate products packaged in glass and teamed up with a wonderful Oaxaca based company called Xaquixe for our own glass container made exclusively with recycled glass. 

    • We invite all our customers to keep our boxes as beautiful keepsake chests and regularly post repurposing ideas for our products. 
     I used a finished candle to plant beans with my kids after placing some rocks in the bottom and some fresh soil on top. 






    • We use fabric and cotton pouch as gift wrapping. The fabrics are always recycled and discarded fabrics from old projects I used to work on when I was sewing for days ( you know, before having kids). The pouches can be reused to storage small items or gifted again. I also love the Japanese Furoshiki gift wrapping technics that I'm dreaming of including more in our store. 

    Those are a few initiatives we do to help. It's never enough. But we are getting there. 

    With Love, 


  • Curating Joy

    Curating Joy

    I am this type of person who feels better surrounded by clean lines, empty spaces and pale colors. Living and working in a space that celebrates the vacuum in between objects is important to me.

    A decluttered life leaves room for more meaningful connections to people and to objects. I am in my thirties now and it took me a decade to understand that my work, just as my daily life has to be fueled by passion and genuine fire.







    That’s why every product I carry in the store is there for 4 reasons that are essential to my, and hopefully yours, sense of joy:




    • It’s made as close as possible to reduce carbon footprint. More than 95% of our items and packaging is made in Mexico. Some very specific items are made in France and I bring them back to Mexico with me on my travels.
    • Small artisans with a need to work and an inside fire to do so fabricate it all. Works of passions and commitment to their craft. I’ve met most of them, I’ve talked to all of them, I know their names and their dedication.
    • They are all as ecofriendly, sustainable and as organic as possible. Because good people respects the past, live in the present and care for the future.
    • Every item brings me joy. They all have a purpose and a sense of casual elegance. They embody this balance I love so much between nature and the sophistication of our capitalistic ways.

    I dream of a more minimalistic life, a life on the road, in the back of a van, hunting for more beautiful creations by amazing people. It’s happening, so stay tuned for more !